Social Scene: Ermenegildo Zegna’s Essenze Eau De Parfum Launch

A fragrance installation by The Unseen – a London based company, founded by experimental fashion maven Lauren Bowker, whose stated aim is to “fuse scientific study and creativity” – was the focal point, as Ermenegildo Zegna and The Estée Lauder Companies presented their new perfume collaboration, Essenze Eau de Parfum, during Salone del Mobile at the Ermenegildo Zegna Global Store in Milan.

The range is composed of five fragrances inspired by the principles of couture collections – Mediterranean Neroli, Indonesian Oud, Madras Cardamom, Florentine Iris and Italian Bergamot – each showcasing plants harvested from a single field in Italy’s Calabria.

“Essenze  Eau de Parfum is a new ultra-luxe wardrobe of five bespoke fragrance creations with refined ingredients of exceptional quality and distinctive Italian design,” says Ermenegildo Zegna Artistic Director Alessandro Sartori. “The collection can complement any occasion as it accentuates the dynamic lifestyle and elegant informality of the modern Zegna man.”

Alessandro Sartori and Patrice Béliard  Andrea Pisapia

 

Patrice Béliard and Gildo Zegna  Andrea Pisapia

 

Eric Under Wood, Carlo Sestini and Q Mike  Andrea Pisapia

 

Ermenegildo Zegna’s Essenze Eau De Parfum Collection 

 

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