For many a contemporary man – Gen-Y and Gen-Z folk included – using the phrase “going for a haircut” is like saying “going to get my windscreen washed”, or “going to have my suit lapels dry-cleaned”. For the snipping and styling of the upper follicles, for the debonair urban gent, is just one part of a much bigger package.
Such men – and especially those who work in the City of London – will welcome this wonderful addition to the scene: the latest of 16 Grooming Rooms to be opened by Ted Baker, a British luxury house formerly associated only with menswear.
The 1904-built Grade II listed building the establishment occupies is the site of the city’s oldest barber’s shop, and many of its original features have been retained (check out those wonderful cabinets full of contemporary product and antiquated barbering paraphernalia), and are complemented by quirky individual pieces such as an old telegram-sending machine.
Opt for “The Full Ted Service” and an authentic Turkish barbering experience – cut-throat shave, beard design, haircut, followed by ear flaming will follow. The finale is a hot (110-degree, to be exact) towel treatment, which involves your face and neck absorbing a steamy blend of pore-opening, nasal passage decongesting, face-refreshing Olbas oil and menthol oil drops which have been added to the hot water, complemented by an arm massage.
Meanwhile, thanks to the Ted’s product range – face wash, moisturiser, hair mud, shave gel, branded wash bag – you’ll probably leave fresh-faced, beautifully kempt but certainly not empty handed.
86 Moorgate, City of London, London EC2M 6SE