The Swiss-made watch, which launched on Wednesday, is the third of the brand’s timepieces to be made from recycled materials.
Named after the Swedish word for “hut” or “den,” Koja was made from locally sourced wood and wool.
The company is investing £43 million to achieve the goal by 2026.
The label – which counts Tom Hardy amongst its fans – says it saves more carbon than it emits while making its colourful sweaters.
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The best part? You can own it, too.
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