To have customer loyalty is one thing: to have superfans – followers whose passionate advocacy of your product is unwavering, unconditional and extremely zealous – is another matter entirely. And, in horological circles, the Paneristi are as well-known for their passionate dedication as The Barmy Army are in cricket circles.
Officine Panerai don’t only acknowledge this group – they go actively engage with them creatively, as shown on the group’s 10th anniversary with the launch of a dedicated limited-edition timepiece – The Luminor for Paneristi – designed to the group’s specifications. Launched on July 1 2010 on the Paneristi website, it served to heighten the group’s zeal for a brand renowned for blending Italian design with Swiss technology.
Now, another 10 years having elapsed since the Paneristi’s founding, a 20th-anniversary celebratory release has arrived: the Panerai Radiomir Venti 45mm, made in a limited edition of only 1,020 pieces (see what they did there?). A collaboration between the Laboratorio di Idee, Panerai’s technical and creative team and, again, the Paneristi themselves, the timepiece is a toast to a group of loyal connoisseurs whose insignia can be found engraved on both the dial and the caseback.
A contemporary reinterpretation of the first Radiomir (check out the sword-shaped gold colour hands), which first saw light of day in the second half of the 1930s, it brown dial juxtaposes elegantly with its beige strap in calfskin suede with tone-on-tone stitching. Under the hood is an in-house 4.5 mm thick, 110-component movement with 19 jewels.