Buying and selling watches is a serious business – one in which all protagonists demand a boutique experience, characterised by professionalism and expertise. That’s why Phillips – a New York- and London-based international collectors’ hub, founded in 1796 and these days applying its Midas touch to areas as diverse as contemporary art, photography, design and jewellery as well as timepieces – has joined forces with industry big-hitter Bacs & Russo to create Phillips Perpetual: a retail and exhibition platform in which the finest collectors’ timepieces will be presented in custom-built surroundings.
Curated programming, private selling exhibitions and innovative partnerships will all combine to offer both buyers and sellers a boutique experience. A recent exhibition, Well Suited – which combined the finest independent watchmakers on the planet with British luxury tailoring brand Thom Sweeney – neatly exemplifies the type of collaborations the Phillips Perpetual platform will continue to oversee. The platform will also serve as a UK residence for the award-winning Swiss watchmaker Singer Reimagined.
Aurel Bacs and Livia Russo remarked that the platform will enable them “to offer unique collector experiences year round, increasing accessibility to auction quality watches, and to deliver first class service 365 days of the year”, while James Marks, International Specialist and Director, Watches at Phillips – which, in its early years, conducted sales for the likes of Marie Antoinette, Beau Brummel and Napoleon Bonaparte – promised that Phillips Perpetual would “complement the core business, educating and enhancing clients who have not traditionally used auction as a consignment or purchasing tool”.