IWC Schaffhausen Pops-Up in London

The brand’s iconic pattern will feature on a whole new range of tote bags, backpacks and document cases

London’s status as an horological epicentre has received a boost for the summer, with the arrival of IWC Schaffhausen’s first UK-based pop-up exhibition, which has opened in honour of the 70th anniversary of the Navigational Wrist Watch Mark 11 6B /346 being supplied to the Royal Air Force.

Based on the 1st floor of IWC’s flagship boutique at 138 New Bond Street, the exhibition is open to the public until 10th August 2019. Aficionados of military aviation and its long-standing relationship with the watch industry will be able to pore over 12 historical Mark 11 timepieces from the British Overseas Airways Cooperation. Other intriguing artefacts such as period military uniforms will also be on display.

IWC has been a pioneer in the development of Pilot’s Watches – which are considered the antithesis of a dress watch, thanks to their plain black dials and stark white Arabic numerals, but can still round off a smart, urban look admirably – since 1936.


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