Spitalfields Market will play host to a pop-up store set to showcase Montblanc’s travel line – aimed at august business and lifestyle customers – for five days this week. And, to mark the occasion, London-based artist, designer and film producer Philip Colbert has customised 49 black cabin-size #MY4810 trolleys with a painted design.
The modified trolleys will be stacked into a vast in-store wall. Other other works on display by an artist nicknamed ‘Andy Warhol’s god-son’ by André Leon Talley will include miniature Lobster sculptures, and there will be a live screening of his film The Year of the Lobster, not to mention some impressive window displays, as 47 Brushfield Street is transformed into the artist’s distinctive hyper-pop lobster world.
And, as well as the limited edition #MYPC4810 trolleys, customers in attendance can peruse or purchase the Extreme 2.0 line of fine leather goods and the Summit 2 line, Montblanc’s digital interpretation of fine watchmaking.
“An ultimate symbol of urban mobility, there is no better place to celebrate this new [#MY4810 luggage] range than in East London and I’m really pleased we’ve been able to collaborate with such an innovative artist as Philip Colbert,” says Lynn Serfaty, Managing Director, Montblanc British Isles (main pic, with Colbert). “This project touches on our deep involvement with arts and culture as a whole alongside showing the world the breadth of our craftsmanship in other areas of life alongside writing. I can’t wait to see visitors immerse themselves in the exploration of this new Montblanc pop-art-world.”
Adds Colbert: “The pop-up and trolleys act as vehicles to transport visitors to my personal art world – this cartoon reality of Lobster Land, where my alter ego resides. This is the core to my interactive, multidisciplinary practice. I want to make people feel that, when they are surrounded by art, they have the power to achieve anything.”