For those late in the room, Orlebar Brown – like many great fashion institutions – came into being because its founder had noticed a gaping and, crucially, frustrating hole in the market. In this case the story goes back to 2005 when founder Adam Brown, having travelled to Rajasthan to celebrate a friend’s 40th birthday, perused what the other men were wearing around the pool with some dismay.
All were sporting either briefs of the type known in Australia as ‘budgie smugglers’, surfer-style board-shorts or baggy boxer shorts of a kind Connery’s Bond would no sooner wear than a frilly bonnet. Indeed, 007 would sooner concede world domination to a warthog than wear the items Brown beheld that day to lunch.
The beach-to-bar, tailored swim-shorts which are the stock in trade of the company he subsequently founded are staples that many of us think about adding to our sartorial repertoire on an annual basis, once the mercury starts creeping upwards. The London-based brand, meanwhile, has broadened its repertoire to include sunglasses, bags, hats, towels, foot wear and – as of today – underwear.
The four styles – Slip, Brief, Short Trunk and Mid-Trunk – are constructed using flatlock seams and gussets (on the trunk styles) and darted front panels (on the brief and slip styles) for a zero-friction feel. Adding further to the comfort levels, each pair is made from breathable lightweight and soft stretch-cotton and has an elasticated logo-jacquard waistband.
Prices start at £35 and are available as a 3-pack or 1-pack. Click here to purchase, having checked out the various styles above and below.