Tinker, tailor, solder, spray: customisation specialist Overfinch introduces a stunning new Land Rover

Uniqueness, rarity, individuality – it’s become the Holy Trinity of luxury: an antidote to the soulness banality of mass production. So it’s no wonder that Overfinch – the Leeds-based brand that has led the market in Range Rover customisation since 1975 – is finding fresh impetus.

And, the new 2018  Overfinch model (POA, overfinch.com)sees the company’s most stylish, dynamic and enticing re-interpretationof a Range Rover to date. The exterior is enhanced by a deep front air dam with lower air intakes and Overfinch’s signature LED running lights. Seductively-flared lines offer a pleasing optical illusion – width without bulk – while exposed carbon fibre with a herringbone weave graces the intake grilles and spoiler.

At the rear, a hefty rear bumper notches up the grunt factor, while the deep aero diffuser is flanked by two beautifully cast and branded exhaust tips (literally the tail end of an exhaust system that allows the driver, using Bluetooth-controlled valves, to modify the engine note).

Technology customers can have imbedded into Overfinch’s carbon fibre components includes the digital cameras that provide 360° overhead views on the touchscreen display, park distance control sensors and cruise control radar. Unique Alloy wheels provide the finishing touch to the car’s exterior.

The first thing customers notice stepping inside are the new ‘Lumière’ seats, the perforated leather centre panels of which are framed by hexagonal motif stitching. These standard seats are trimmed in leather from the Scottish Bridge of Weir tannery, while the Overfinch team can also craft bespoke upholstery in a choice of responsibly-sourced exotic hides, including ostrich and shagreen.

The choice of veneers ranges from traditional burr walnut to piano black with mother-of-pearl inlays, with carbon fibre finishes (including both lacquered and mat) also available. Carbon fibre side sills, tailgate badging and a vast palette of colours and trim options mean that your vehicle’s uniqueness is pretty much a mathematical dead cert.

“The 2018 Overfinch model launch signals the start of a series of unique, bespoke builds to be showcased in the forthcoming months,” explains the company’s Chairman, Kevin Sloane. “Each vehicle will be an example of customised luxury and themed craftsmanship, produced to an individual customer’s specification. As ever, we invite special commissions from all our customers.”