One has been considered a quintessentially English car since the Bentley 4 1/2-Litre tourer won the 1928 Le Mans 24H race. The other, as a maker of premium single malt Scotch whisky since 1824, is as quintessentially Scottish as a luxury brand can get. Both are dedicated to mastery, craftsmanship, creativity, innovation and, increasingly, sustainability, and both feel that, when it comes to achieving sustainability, together they are stronger than the sum of their parts.
So there’s something distinctly pan-British, as well as congruous, about the new partnership between The Macallan and Bentley Motors, announced earlier this week at The Macallan Estate in the Speyside, which will see the two join forces in their quest towards carbon neutrality.
The announcement took place alongside the launch of a new Flying Spur Hybrid – the next chapter in the Crewe-based marque’s Beyond100 strategy and its drive to have a completely electrified family of cars by 2030 – two of which will be delivered to The Macallan Estate. Combining a 2.9-litre V6 petrol engine with an electric motor to deliver 536 bhp and 750 Nm of torque, it can go from 0-60mph in 4.1 seconds, and has a range of around 430 miles on a full tank.
“The Macallan and Bentley Motors each have a rich heritage, and shared values of mastery, craftsmanship, creativity and innovation,” says Igor Boyadjian, Managing Director for The Macallan. “Our collaboration presents a remarkable opportunity to compare our time-earned knowledge and learn from each other. We will generate fresh and contemporary thinking around our consumer engagement, our exceptional experiences, and ultimately our products. The breath-taking natural landscape at The Macallan Estate provides the perfect platform for us to embark together on this exciting and extraordinary journey.”
Bentley’s Chairman and Chief Executive, Adrian Hallmark, adds: “Transforming Bentley into the world’s most sustainable luxury car company is an exciting journey, and I’m delighted to be working with The Macallan with one common goal – to both lead our fields as we work towards a more sustainable future. We will learn from each other in the coming months and years to advance our programmes together, and on the way work on some truly extraordinary experiences, projects and products. Our brands are two that share the same ethos – the passion for exceptional quality, a respect for artisanal hand craftsmanship, and now a drive towards genuine, world-leading sustainability. I’m looking forward to the adventure together.”
Expect joint projects in the coming years to include products created by both companies (starting with a single malt whisky collaboration), as well as curated customer experiences and collaborative events.