The phrase “La famiglia e tutto” – “Family is everything” – is pretty much an article of faith in Italy. So it’s apposite that the quintessentially Italian lifestyle brand Acqua di Parma, known primarily as a perfumer but also a lifestyle brand creating candles, bathrobes and leather goods, is supporting Father & Son Day by offering Father & Son haircut services at their Barbiere in Selfridges, London from the 19th to the 27th June.
Set up in 2014 by two survivors of testicular cancer, Daniel Marks and Jack Dyson, Father & Son Day sets out to elevate consciousness around male cancer, and encourage much needed open dialogue around men’s health more generally, whilst also raising money for The Royal Marsden Cancer Charity.
“Sitting in the Barbiere in Selfridges and being looked after so well offers a moment of reflection, of self-care, of tranquillity and of ensuring we feel our best selves,” says Marks of the initiative. “The brand’s commitment to support us is invaluable and very much appreciated and their shared values of care, authenticity and wellness could not be more suited to our work.”
Adds Stephane Euzen, General Manager of Acqua di Parma UK: “Since the Acqua di Parma Barbiere range launched in 2019, one of the messages of the campaign was the celebration of the authentic relationship between father and son; the passing down of rituals and traditions from one generation to the next. We’re very proud to be working with our friends Daniel and Jack for Father & Son Day 2021, to celebrate this special relationship between father & son and most importantly to help raise money and awareness for the amazing work done by The Royal Marsden.”
To book the Father & Son Day service please visit the online booking system or call the Barbiere on 020 7318 3595.