He may have started his career as a rapper, selling 15 million copies of his album Get Rich or Die Tryin’, but 50 Cent, a.k.a. Curtis Jackson, has since become an explosive force in entertainment and business. The Grammy Award winner launched G-Unit Film & Television and has been both actor and executive producer for the long-running series Power, which is the No. 1 show on Starz, and has appeared in a number of films. His new drama, For Life, will air on ABC in early 2020.
Beyond his entertainment career, 50 caught the start-up bug early, investing in Vitaminwater, which was sold to Coca-Cola for around £3.1 billion. His other ventures include footwear, headphones, Casper mattresses, Le Chemin du Roi Champagne and Branson Cognac.
He also still records new music—“Crazy” is his latest release. In 2020, 50 Cent will get a star on Hollywood’s Walk of Fame.
What have you done recently for the first time?
I picked grapes in Champagne. I was cutting the bunches from the vines but thinking, “There’s a machine that does this, right?”
What apps do you use the most?
Instagram and the Starz app. I watch my television shows ahead of when they air, but then like to watch it with everyone and imagine how they’re feeling.
What advice do you wish you’d followed?
A man I met said you can’t do business with people who haven’t had success already. If there’s too much hunger there, they’ll jump at the chance to take advantage of you.
What in your wardrobe do you wear most often?
Sneakers. Like the Raf Simons ones I’m wearing now.
What’s your favourite cocktail, and how do you make it?
A sidecar, but I don’t know how to make it.
What song is currently in your head?
Snoop’s first album. I listen to him to work out. I like to hear the whole record, rather than just one song, because it feels like it’s one thought. There’s a rhythm he got into.
What do you collect?
Cars. I’m running out of places to park them.
What’s the most recent thing you’ve added to your collection?
The Rolls-Royce Cullinan SUV.
What does success look like to you?
Making good choices repeatedly. In the beginning I would have just wished for my music to be successful. But now I’ve learned so much about myself, I’d wish for repeated confirmation of success for many things.
If you could learn a new skill, what would it be?
Dancing. If I could dance like Chris Brown, I’d be the shit. I’d be the new Michael Jackson.
What is your exercise routine, and how often do you do it?
I train every day, but can’t go too long because then I lose weight and I’m trying to put weight on for my ABC show. I like to run three to four miles. Once I get the music on, I can go and go.
Are you wearing a watch?
Yep, an Audemars Piguet Royal Oak chronograph with a dual-time function.
If you could stick at one age, what would it be and why?
I’d stay right here, at 44. I’ve learned a lot.
When was the last time you completely unplugged?
When I went to Atlantic City with my grandfather for three days.
Last piece of advice you gave?
A friend of mine is on this self-love kick. She was struggling with her relationships. I told her you can only expect back what you offer. Put more of yourself into it.
Which are your regular tables in LA when you’re there?
If you could be anywhere in the world right now, where would you be?
My own bed in my own house.
Last television binge?
Hulu’s Wu-Tang series and Escape at Dannemora on Showtime.
Bowie or Dylan?