Retail Detail: Hamilton and Hare’s Hidden Depths

“A gentleman uses his butter knife,” as one old adage goes, “even when he’s dining alone”, and this rallying call to inconspicuously elegant living certainly applies to all things sartorial: truly stylish men show as much discernment when it comes to their lesser-seen garments as they do their shirts, jackets and trousers.

That includes not only socks and PJs but underwear too. Which makes Hamilton and Hare’s introduction of a new Sports Trunk (£35) is yet another reason to visit their excellent emporium in London’s Marylebone. Constructed using high-tech, sweat-wicking (apologies) fabric, these lightweight undies provide four-way stretch support, while the seam-free construction and integrated waistband, which contours perfectly with any body shape, ensure that comfort is a given (and any Savile Row tailor will tell you the extent to which comfort and a gentleman’s demeanour are inextricably linked).

Founded in 2011 by Olivia Francis, Hamilton and Hare was born of a conviction that underwear and loungewear should, as the company mission statement puts it, “be considered with the same attention to detail as outerwear” and “an inspiring part of your wardrobe, not a compromise or an afterthought.”

Hence, a borderline-obsessional attention to detail when it comes to fit, fabrics and innovative design, meaning that there’s plenty more to see in this pleasingly old-school retail outlet than the aforementioned new line. Made from the finest natural fabrics, the brand’s range of cotton pyjamas, dressing gowns, versatile loungewear and now travel blazers – a welcome foray into outerwear – is well worth the stroll up to Marylebone next time you’re in Mayfair or Soho.

Here’s our pick of the bunch.

39 Chiltern St, Marylebone, London W1U 7PP

Hamilton and Hare’s new Sports Trunk line  JONNY STOREY LTD


Cotton Cashmere Woven Robe in Chambray Blue 


Red Striped Towelling Robe 


Cotton Striped Shirt in Blue Woven Chambray 


Travel Blazer in Navy



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