“Iconic” is a word whose meaning has been diluted by overuse: but it couldn’t be more applicable, in its most potent sense, when it comes to Hackett London and Aston Martin. So it’s a no huge surprise to hear the news that their 17-year history of uniquely synergistic collaboration is set to continue, with an extension of the licensing contract with Aston Martin Lagonda until 2024, and the announcement that the clothing brand will also be involved with Aston Martin’s return to Grand Prix racing after more than sixty years.
As Travelwear and Officewear Supplier for the Aston Martin Cognizant Formula OneTM Team, Hackett London will not only be outfitting drivers Sebastian Vettel and Lance Stroll plus the rest of the team, but also creating an ‘Aston Martin Racing by Hackett’ collection for Spring Summer 2021. Crafted with men who harbour a passion for all things automotive in mind, the collection will feature casual outwear, elevated technical polos with contrast tipping on the collars and sleeves and the ultimate backpack
“As a long term partner of Aston Martin, it’s fitting that our partnership extends into our new Formula One venture,” says Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Cognizant Formula OneTM Team. “Luxury and style are at the forefront of our principles and whether our team is travelling to the race circuits or conducting meetings in our factory, it’s imperative that these values extend through into our attire”.
Marcella Wartenbergh, Chief Executive Office of AWWG, parent company for Hackett London, adds: “An F1 team represents the best of the best, not only the drivers, but also the engineers, the pit crew – men and women at the top of their field who share the values and vision of excellence of Hackett London. While luxury does exist in the paddock, Aston Martin will bring a renewed sense of elegance to this thrilling sport, and we are proud to be a part of that endeavour.”