THE LUXURY CLASS
Paid partnership with BMW and Robb Report UK
A marriage of BMW’s impressive racing heritage and luxury design credentials, the 8 Series’ two-door coupes – which come in petrol or diesel – elevate the marque’s offerings into the loftier realms of luxury.
The open-top version of BMW’s 8 Series shares its coupe sibling’s sporty silhouette, while on those balmy Summer days, tearing up the Tarmac on some well-cambered country lane, drivers can open the stylish soft-top roof.
Redefining the luxury SUV segment by blending presence and personality, the X7 manages to look, simultaneously, light and nimble as well as robust and imperious, thanks to deft athletic styling.
Luxury car buyers have never had it so good, but the huge increase in choice means that design has become much more important.
The task of driving conversation about luxury into new realms is one that excites Pieter Nota – Member of the Board of Management of BMW AG, Customer, Brands, Sales.
Ponder, for a while, the role of colour in our lives – as a cultural signifier, as a determinant of our behaviour, as an expression of personality – and it quickly becomes clear why it can bolster the emotional connection between a car and its owner.
It’s been a long time coming but the eagerly anticipated new BMW 8 Series has finally landed – and the good news is it’s been well worth the wait.
