Luxury car buyers have never had it so good, but the huge increase in choice means that design has become much more important.

The task of driving conversation about luxury into new realms is one that excites Pieter Nota – Member of the Board of Management of BMW AG, Customer, Brands, Sales.

Ponder, for a while, the role of colour in our lives – as a cultural signifier, as a determinant of our behaviour, as an expression of personality – and it quickly becomes clear why it can bolster the emotional connection between a car and its owner.

It’s been a long time coming but the eagerly anticipated new BMW 8 Series has finally landed – and the good news is it’s been well worth the wait.