Bmwluxuryclass

The open-top version of BMW’s 8 Series shares its coupe sibling’s sporty silhouette, while on those balmy Summer days, tearing up the Tarmac on some well-cambered country lane, drivers can open the stylish soft-top roof, which unfolds in only 18 seconds and can be activated at speeds up to 31mph. Driving with the top down, […]

A marriage of BMW’s impressive racing heritage and luxury design credentials, the 8 Series’ two-door coupes – which come in petrol or diesel – elevate the marque’s offerings into loftier realms of luxury. With its athletic contours and a new double-bubble roofline, it looks set to pounce – and, indeed, the TwinPower Turbo eight-cylinder petrol […]

It’s been a long time coming but the eagerly anticipated new BMW 8 Series has finally landed – and the good news is it’s been well worth the wait. The number eight is very special in the world of BMW, what with their sleek plug-in hybrid i8 setting the standards for the future of electrified […]

The task of driving conversation about luxury into new realms is one that excites Pieter Nota – Member of the Board of Management of BMW AG, Customer, Brands, Sales. His day-to-day focus is on how the brand’s mindset caters to a smart global audience through the newest range of luxury BMW vehicles. BMW’s success, he […]

Luxury car buyers have never had it so good, but the huge increase in choice means that design has become much more important. Styling has always distinguished a brand’s products from that of its rivals: a BMW must always look like a BMW, with some familiar cues acknowledged and referenced. But design also needs to […]

Ponder, for a while, the role of colour in our lives – as a cultural signifier, as a determinant of our behaviour, as an expression of personality – and it quickly becomes clear why it can bolster the emotional connection between a car and its owner. So it’s no surprise that the process of applying […]